ZARA x PinkPantheress Collection

Concept Campaign Deck

Creative Direction, Logo Design, Copywriting, Media & Market Research, Video & Photo Curation, Social Media and Event Activation, Location Scouting, Styling, Packaging,

I imagined a ZARA capsule collection with PinkPantheress. I conceptualized a campaign that includes a short film, a special logo and packaging, still photography, and a curation of possible film directors and photographers to bring this campaign to life. This deck also details a social media strategy for the rollout and an event activation of pop-up shops/concerts to further connect the fashion brand and artist with fans and consumers. [link to review]